There are three types of trigger requests supported by amp-analytics: Modify the amp-analytics component in the to include pageviews, events, and social interactions Add the amp-analytics component to the of your pages Ĥ.
Add the amp-analytics JS file to the of your page ( above the AMP JS library): 3. Once you have the UA number (UA-XXXXX-Y) for your new property, save it because you’ll be adding it into your AMP page in the next steps. Create a new Google Analytics Property for AMP Measurement This is because the tracking for AMP will measure things differently than the current analytics.js (Universal Analytics) library. The setup for Google Analytics is very similar to the setup for the other analytics vendors, though there will be some differences and customizations available depending on the vendor.Ĭurrently, Google recommends creating a new GA property for AMP measurement, separate from any existing GA properties. Essentially, the AMP Project worked with analytics vendors to build a single, uniform analytics architecture to support tracking pageviews and events, as well as make everything easier to set up. That’s where the AMP analytics integrations come into play. But how do you measure the performance of these new pages? Sure, understanding AMP and taking advantage of its benefits are well and good. Now we’re getting into the most exciting section of the blog post. Three of the largest analytics vendors in the publishing industry are Google Analytics, Adobe Analytics, and Chartbeat, so it was great to see AMP support added for those from the very beginning. The AMP Project launched with 12 different technology partners within the analytics space: One of the big focuses for the AMP Project was to ensure analytics tools could easily integrate with AMP. I have yet to see any statistics associated with a higher click-through rate for these cards, but I would bet a year’s salary it’s significantly higher than the regular web page results below. Card Views at the Top of Google Search: One of the really nice things about AMP is that they show up in a card view at the top of Google Search (see the screenshots above).Reliable Cross-Browser Support: AMP will load reliably on all modern browsers and app webviews, so your pages will look and feel the same no matter what device you’re using.This helps to improve page load speed by utilizing AMP HTML, the AMP JavaScript library, and the AMP cache. Increased Page Load Speed: AMP uses HTML just like any regular web page, but they have a limited set of allowed technical functionality that is outlined by the open source project.
There are a few major benefits of utilizing AMP for your mobile content: Here are some examples in Google search results, using my favorite NFL team as a search keyword:Īnd once you click into one of the AMP search result cards, the stories then look like this: The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone - publishers, consumer platforms, creators, and users.Īs I mentioned earlier, you’ve most likely ran across some AMP pages before. The Accelerated Mobile Pages Project came together as an open-source initiative that came out of the need to improve users’ online mobile web experiences. So, what is AMP? What are the benefits? And why is it becoming such a big deal? Regardless, if you’re working in the News & Media industry, AMP is becoming increasingly important as a digital strategy. You might’ve noticed them because they look a bit different and appear at the top of relevant Google search results.
Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already.
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